Online Customer Relationship Management hits the Catwalk at Tesco

Tesco has launched an online customer relationship management application for its clothing division. ‘Fashionfile’ will be an industry-leading innovation in CRM.

With more than half a million records on their database, this customer relations application will allow personalisation of web space, giving customers the opportunity to customise the marketing approach, and at the same time, allow Tesco to capture valuable data about their consumers.

A spokesman commented that they believe this to be the most ground-breaking customer relationship marketing ever to be undertaken in the fashion retail industry, and will be a highly useful tool in capturing genuine personal data from their customers.