Leeds Aims for Financial Jobs |
08 Nov 2006 |
| The £100,000 programme is being spearheaded by the Leeds Financial Services Initiative (LFSI), the city's partnership body for the sector. It includes a six-month advertising campaign starting this month, the development of its international links and profile aboard, and skills projects to ensure the city region can meet the demand for the extra 27,000 jobs forecast for the financial and business services sector by 2016. The advertising campaign, the first by LFSI, is targeted at the business market across the English regions and in Wales. It will use a combination of business media, sites at key departure points at regional airports, direct mail, public relations and the internet. Using the slogan 'For better business advice go to Leeds', the campaign highlights the city's strengths in a range of financial and professional services and promotes a new Guide to Leeds Advisers, available via the LFSI website at www.leedsfinancial.co.uk Posters bearing the slogan will be located in a variety of key sites at airports and railway stations, including above the check-in desks for the London shuttle flight at Manchester Airport. "It is well-known that Leeds has become a major force in financial and business services over the last 15 to 20 years, developing critical mass and centres of national excellence in a number of key areas, with the sector now accounting for 272,000 jobs in the Leeds city region," said Patrick Walton, chairman of LFSI, speaking at the launch of the campaign at the offices of Grant Thornton in Leeds yesterday. |
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