Study Shows Promotional Products Increase Company Awareness

We all use promotional products at trade shows and we all know that our supply of promotional products is depleted far sooner than our supply of product catalogs. 

More than 70% of trade show attendees who receive a promotional product remember the name of the company that gave them the product, according to a 2003 study by Georgia Southern University. And more than 76% of those recipients have a favorable attitude toward the company that gave them the product. Try getting that response from an ad in the show directory.

But did you know that you can increase your trade show ROI exponentially through strategic planning?

It is essential that you do your homework to identify the needs and interests of your target audience. Identify a promotional product that will motivate the recipient to take a particular action?in this case to visit the booth?and get it into the hands of your target audience well in advance of the show.