Promotional Coffee Mugs Provide Ideal Gift |
22 Sep 2006 |
| Every business needs a low cost yet highly effective advertising tool to supplement or reinforce their conventional main marketing campaign. Commonly we see main campaigns supported with collaterals such as posters, magazine or newspaper ads. The problem with the previously mentioned “supplements” is that they have a limited effective duration and don't often give repeated exposure which means by the time the person or viewer is ready to make the purchase they could have possibly forgotten all about your products and or services. What each business needs is to provide potential customers with a constant reminder of their company and its products and or services. Very effective and low cost examples are promotional products imprinted with your company name or logo, particularly custom coffee mugs. Promotional coffee mugs let you give functional reminders of your name and business to the people that matter most, your potential and existing clients. Unlike other worthless promotional products, promotional coffee mugs are never discarded and provide their owners with a great way to drink their warm beverages whether in the home or office. The large imprint areas around a coffee mug is great advertising space for your products or services which are indirectly viewed each time your promotional mug is used. A recent study mentions that 75% of promotional product recipients surveyed would keep promotional products they received that they found them useful and 65% percent could remember the promotional product giver's name if they had been exposed to the product within the last six months. Those figures show that promotional mug's retain their benefits far longer than costly, conventional television, radio or print ads. In order to increase the effectivity of your promotional mugs give them away during events frequented by your target market such as industry or product specific tradeshows, conventions. That way you have more control as to whom they are given to as opposed to random events in which your promotional mugs may be distributed to people who will never have the intention of buying your products or services. Another thing about distributing promotional mugs in tradeshows or conventions is that you can make your message even more targetted and effecitve for the attending audience who will most definitely keep your promotional mugs as a souvenir of the event which in turn shall remind them of your company the next time they need to purchase the products and or services you offer. |
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