Promotional Products Land New Clients |
04 Sep 2006 |
| A pre-requisite of many events, promotional products might be thought of without a great deal of importance. But they actually pack a terrific marketing punch. Promotional products do not have a pre-determined shelf life. Their message is delivered multiple times. “It's not like taking a customer to lunch. They're hungry again the next day,” said Joy Sprague, a sales representative for Old Fort Specialty, a Fort Wayne-based supplier of promotional products. Imprinted promotional items can carry a message or theme from a meeting or event. They also work for sponsors or vendors attending the event. If the item is unique, attendees will likely take that item home with them and use it several times a day, providing the giver with top-of-mind awareness, said Dawn Lucchesi, president of The Vernon Co., Bloomington, Minn., and president of the Upper Midwest Association of Promotional Products. This strengthens the business relationship. “For example, if a $5 pen is given as a thank-you gift, it may cost you 1 cent a day as the pen is being used many times throughout the day,” she said. Promotional products are big business. The industry racked up more than $18 billion in sales last year, according to Promotional Products Association International. PPAI also touts a study by Georgia Southern University that shows 71.6 percent of trade-show attendees who received a promotional product remembered the name of the company that gave it to them. And 76.3 percent of attendees had a favorable attitude toward the company that gave them the product. |
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