Travel is Customers Preference for Corporate Gifts |
01 Jun 2006 |
| Travel has been proven to be the most preferred customer incentive. With that knowledge, many real estate agents are turning to low cost, high value travel incentives to offer as closing gifts. Sending a customer on a cruise may sound expensive when compared to sending a gift basket or offering another traditional closing gift. The good news is that for less than $100.00 real estate agents and many other sales professionals are purchasing certificates that provide the recipient with a cruise for up to seven days aboard one of America’s most popular cruise lines. Joe Wright, Marketing Director for Free Vacation Incentives, explains, “Real Estate Agents and other sales professionals rely heavily on word of mouth advertising. Since moving is one of the most stressful times of someone’s life, a cruise is a great way to thank your client, reduce their stress and increase word of mouth advertising. They will always remember you when you provide them with an enjoyable cruise vacation.” Because the laws are different in each state regarding gifts given to clients, it is advised that each real estate agent check with their state to ensure they are in compliance with the law. With the increased competition in the real estate market today, advertising that sets you apart from the norm is crucial. Too often, real estate agent advertisements get blended in with thousands of others and basically become lost. Cruises are a great way to differentiate yourself in an over-saturated market. Whether you choose to advertise them on your website, in magazines, on billboards or just through word of mouth, cruise certificates will help increase your marketing respone. |
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