Trend Toward High Tech Corporate Gifts |
25 May 2006 |
| Steve Stagle, CEO of Promotional Products Association Intl., which brings a few hundred members to the Hong Kong show, noted that newly affordable electronic and multifunctional gifts are the up-and-coming trend in promotional products. Stagle also emphasized that today the promotional product market includes corporate gifting, and no longer has a necessary low price point limit. Nor is it limited to private-label goods.
Indeed, high prestige brands with promotional packaging have become an important part of the corporate gift market. Stagle also said that promotional product companies are facing increasing competition from gift cards in the corporate gift market, despite their lack of pass-along promotional value, since the brand may appear on the card, but not on what's bought with it. “Retail gift cards are probably the most controversial part of the industry at this time” said Stagle. |
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