New Promotional Aid Launched

The promotional aid, created by The Tourism Centre at Lancaster University, was unveiled at the award winning Burbage Lodge holiday apartments, Queens Promenade, Bispham by Lesley Lloyd, chairman of Lancashire and Blackpool Tourist Board.

It has been financially supported by the Northwest Regional Development Agency (NWDA) and the European Regional Development Fund.

The highly practical Toolkit is a step-by-step guide with accompanying CD Rom that takes businesses from identifying their customers and gaining new ones to pricing and using promotional product techniques, ranging from brochure design and advertising to PR and websites.

There are sample sales letters and databases as well as customer feedback forms.

Selling for £41, the North West Marketing Toolkit follows the successful publication a year ago of a Blackpool version which was only available to businesses in limited areas of the resort.

This new North West version means all the region's accommodation providers can now benefit from guidance including knowing what profit your business really is making and understanding how your business is performing.