Merchandise Planning Boosts Promotional Gift Effectiveness |
22 May 2006 |
| For the planner deeply embroiled in the hot-button issues of the day — eliminating attrition, boosting attendance, getting the job done with fewer resources — it's not a shock that decisions about promotional products and gifts can find their way to the bottom of the to-do pile. But planners who don't put sufficient thought into the selection of meetings merchandise are missing out on an opportunity to extend their organizations' brand and image with constituents. From trade show booth giveaways, to lanyards and notepads, to internal incentive awards and speakers' gifts, the products an organization gives away reflect on its professionalism and its commitment to clients and other partners. "Planners definitely can benefit from thinking more strategically about merchandise," said Bill Prickett, public relations manager for the Dallas-based Promotional Products Association International (PPAI). |
|
 |
|