Corporate Gift Choices Need Care |
22 May 2006 |
| Corporate gifts are for specific business reasons: to thank or congratulate a client for past custom; to cement and consolidate the relationship; and to encourage continued business. But be careful what you send and how much you spend; the more extravagant and eccentric the offering, the more it could be regarded with scepticism.
No longer content with bestowing branded pens, mugs, calendars, T-shirts and decorative desk tidies on a valued client, many companies have gravitated towards high-tech and exclusive office “toys” — apparently, the swankier the better. Caroline Glazebrook-Sack, marketing director of the Wiltshire-based company Gift Inspiration, says: “Although some clients still want funky, unconventional and off-the-wall gifts, the trend is moving towards more traditional presents. Our bestsellers have a unique twist; from silver champagne ice buckets to remote control model Porsche cars, which are very hot for executives.” With a bluechip client list that includes Prudential, BP, Bank of England and Coca-Cola, Glazebrook-Sack advises that the reliability of a corporate-gift service is paramount. |
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