Promotional Product Sales Take Big Jump |
23 May 2006 |
| See that embossed pen or mug on your desk with some company’s name prominently displayed? It’s part of a huge marketing niche that’s growing even bigger. That’s the word from the Advertising Specialty Institute, which says promotional products revenues increased 5.1% from 2004 to a record $17.8 billion in 2005. According to numbers released by the ASI Wednesday, spending on promotional products was twice as much as Internet display ads and five times greater than outdoor ads. “This analysis indicates that the promotional products industry continues to experience solid gains, including three years of increasing sales,” Timothy Andrews, president of ASI, said in a statement. “These statistics show that more companies realize that promotional products—apparel items, pens, mugs—provide a strong return on marketing investment. 2006 will likely be another great year of positive growth for distributors and suppliers.” The survey was the result of a study of some 19,000 ASI distributor members, who represent 95% of all sales volume in the promotional products industry. |
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