US Promotional Product Firm Adds Online Search

Broder sells imprintable sportswear items such as golf shirts, hats and fleece jackets to the promotional products industry and decorators of imprintable apparel through online and catalog sales channels. Prior to deploying the EasyAsk(R) product, Broder's online customers were required to enter either a product style number or product brand in order to find desired items, meaning that shoppers needed to be familiar with Broder's inventory of available merchandise. Today, with the EasyAsk technology, customers can conduct more intelligent searches by typing in product requests just as they would ask a customer service representative when placing a call to one of Broder's call centers. For example, "red fleece" will bring up relevant items that can then be easily narrowed down by selecting additional attributes such as brand, size, or price.

Broder, a long-standing partner of Progress Software, saw benefit in leveraging solutions within the Progress family of products and was impressed with EasyAsk's core product functionality, ease of implementation, rapid return on investment and successful track record with leading apparel retailers.