Imprinting Provides Memorable Corporate Gift |
08 May 2006 |
| Some distributors cater to the creativity of the events market. For the truly original promotional item for a wide variety of events from millennium celebrations to sporting events, Brinda Gore & Company in Columbus, Ohio, offers a handmade catalog with unique items from customized holographic lollipops to glow-in-the-dark pillowcases. "When people take something home from an event, they remember that event and the fun they had every time they look at that item," says Finfer. "Imprinting is a great tool to keep your name in front of your target audience in a fun and inconspicuous way," says Chris Hollrah of Oklahoma City's Dillon Importing Company which manufactures novelty items for corporate and social events. Research shows that promotional products work and experts concur. As part of a strategic marketing plan, the right product, imprinted with the right message and distributed to your target audience will result in greater response, more business, increased trade show traffic, loyal employees and customers and productive salespeople. |
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