Events Industry Proves Good Candidate for Promotional Corporate Gifts |
08 May 2006 |
| The events industry is a prime candidate for using promotional products as part of a company's overall marketing campaign to supplement advertising in trade publications, direct mail, trade show exhibits and sales calls. One of the key reasons why promotional products are a sound investment is because they stay around for so long, often months or even years, as a constant reminder of a particular business. PPAI's list of opportunities which can be enhanced by promotional products includes introducing new products, motivating your sales force, developing trade show traffic, improving client relations and building your company's image. "Promotional products provide flexible advertising opportunities as a supplemental marketing device and they stay around," says Ray Finfer, PPAI's director of marketing communications. "People tend to use them, leave them in sight and remember where they got them from." The general rule is that anything with a relatively smooth surface that can be imprinted can serve as a promotional product. From bar mitzvahs to team building events, any product that fits your theme can be a party favor or promotional item. At an employee awards ceremony with a theme of Willy Wonka and the Chocolate Factory, the Arizona Biltmore gave guests a candy dish imprinted with the hotel's logo and the name of the event. Every time they refill the dish with candy, guests recall memories of that special night. At a gala celebrating the opening of Phoenix's Bank One Ballpark, guests were given commemorative glass baseballs as a reminder of the historic inaugural season of the Arizona Diamondbacks baseball team. |
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