Promotional Products Increase Response Rates by 75% |
07 May 2006 |
| Marketers are constantly competing for consumers' and businesses' attention. From television ads to direct mail to telemarketing calls, everyone is bombarded with information. What can marketers do to better the chances that their messages will be heard and remembered? While creative copy, a fantastic offer and tenacious telemarketing tactics can help, a promotional product component integrated into direct mail campaigns has proven to be effective. Research by Baylor University shows that by including a promotional product with a sales letter or sending it as a "dimensional" in a box or tube can increase response rates by as much as 75 percent. Why do promotional products work, particularly when packaged as dimensionals? Foremost, they cut through mail clutter, particularly if mailed in a non-standard business envelope or packaged in a box or tube. Some items, such as jigsaw puzzles or phone cards, involve recipients and let them interact with the direct mail piece, an always sought-after goal. |
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