Corporate Gift Supplier Broadens Product Lines |
07 May 2006 |
| The end users of promotional products are diverting more of their marketing money to the medium because they see new ways to target specific audiences with specific messages, Slagle said. Manufacturers of promotional products have kept their merchandise from getting stale by offering style updates, and by improving the materials, lettering or other applications, Slagle said. Some companies, like Senator Pen Corp. of Greensboro, N.C., also are broadening their product lines and using technology to reduce or hold down costs. "We've got pens from 33 cents on up to $500," said Stephanie Keen West Coast sales manager. Senator added a metal pen line this year to give customers more options, Keen said. The company also is promoting its new computerized laser system that can etch four sides of a pen at once, without costly resetting, she said. "That's a big thing for people in the industry, because every time you want another location, it's another 30 cents," she said. |
|
 |
|