Healthcare Industry Leads in Promotional Purchasing Study |
07 May 2006 |
| The top purchasers of promotional goods, according to a Baylor University study, are health care organizations-hospitals nursing homes and clinics. Next come financial institutions, nonprofit groups, insurance companies, trade and professional groups, general manufacturers and utilities. The market for promotional products has expanded again this year, Slagle said, although he declined to say how close the growth would come to last year's mark. "I think it will be double-digit again," he said. "The industry seems to be on a real upward trend." Sales have surged in part because more companies are entering the business, especially on the distributing end, Slagle said. Distributing promotional products is ideal for women who want to divide their time between business and family, he said. "It's low capital investment and you can work from home," he said, noting that many companies market their goods over the Internet. "You can have a virtual office." |
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