Exibitors Benefit From Promotional Business Gifts |
07 May 2006 |
| A study by Exhibit Survey, Inc. revealed that promotional products programs can provide exhibitors an edge when vying for buyer attention at trade shows. Five different communications packages were sent to registrants for an upcoming trade show. Findings showed that, for instance, booth traffic was significantly higher from the groups that received an invitation to receive a gift at the show than for those groups that did not. And, the response rate was highest for the one group that received a gift set: a coaster mailed before the show and a matching coffee mug at the show. Other studies have focused on the impact promotional products bring to employee incentive campaigns, customer goodwill, customer referrals and business gift programs. In 1998, research is planned on the medium's role in generating sales. The advertising community may have its Nielsen ratings and Starch reports. However, the university and marketing studies discussed here provide powerful and meaningful prove-up of the benefits of promotional products. |
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